BlossomFlourish in Style with Riani.
Pmt's Campaign Management project for WS23/24.
The fashion book ‘Blossom – Flourish in Style’ is the result of an extensive 360 degree campaign at Hochschule der Medien, Stuttgart, comprising design work, casting, fitting, photography, retouching, layout, film, social media channels, offset printing, digital printing, binding, and finishing, all done by students.
It showcases the Summer Collection 2024 of the fashion designer label Riani through a series of photographs and text. The media campaign was designed and produced through a collaboration between students of different bachelor programmes as a core component of a wide-ranging study course in ‘Campaign Management’ conducted by Prof. Dr. Volker Jansen.