“My name is Brittany and I am a Print Media Technologies (PMT) student at Hochschule der Medien – Stuttgart. I am from Southern California and my background is in business, communications, and fashion design. I decided to major in PMT because I believe it is the foundation for all business communications.
In a digital age, markets have become saturated with online advertising, but print allows a company to convey its brand with unique aesthetic qualities of font, color, images, and texture. As a Print Media Technologies student, I examine all components of printing as each plays a vital role in creating a high-quality product! One of those being pre-press. The pre-press process is the phase between the layout creation and final print product. Pre-press includes but is not limited to, color management, imposition, Computer to Plate (CPT), and proofing.
HdM’s pre-media facility offers students the latest digital technologies available to the media industry. This includes various design software packages such as Adobe InDesign, Illustrator, and Photoshop, as well as an industry-standard pre-press workflow software. The access to necessary software programs allows students to follow along with professors in class, receive feedback in real-time and create tangible products all within the classroom environment. As a result, I have gained valuable insight into the print workflow processes and developed a deeper understanding of the customer journey. As an aspiring business owner, understanding pre-press is imperative as within this process customer expectations are agreed upon with contract proofs. Studying at HdM has afforded me the opportunity to strengthen my skill set in this subject and others within the printing field!”