“I’m Maja Besednjak and I come from Ankaran, a small town on the Slovenian coast. I’ve always been fascinated by printing technologies especially since my parents own a printing company. I really enjoy my study course, because it gives me an insight of so many different types of printing technologies.”

Digital Printing is used to print variable data. It is employed for individualized or personalized products. This includes commercial print products, advertising, labels, film or flexible packaging. It involves sending an image directly to the printer using digital files such as PDFs. Digital printing allows on-demand print-ing, and variable data printing for individualized and personalized products.

Variable data printing is also known as variable information printing or variable imaging. This is a form of digital printing, in which elements such as text, graphics and images are changed from one printed piece to the next, without stopping or slowing down the printing process. Variable Data Printing goes hand in hand with the Internet. Images may be modified or exchanged by using a server based Internet platform.

The global commercial printing market is poised for substantial growth over the next seven years. Individualised printing in advertising, packaging and commercial, will respond to new product needs of business customers.

There is a trend to advanced digital high-speed inkjet technology and complex toner based systems using variable data and allowing the creation of individu-alised and personalised print. This trend is due to the fact that printed mailings are identified as a more effective way to receive a higher individual customer response. At HdM we feature a HP Indigo 5r digital press.